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We received a great email from Latex Bliss we would like to share.
This email really spells out that Relieving Tension And Relaxing Muscles Are The 2 Latex Bliss Primary Objectives a win-win for both mattresses buying customers and salespeople.
From day one, we set out to be the “Latex” mattress brand. So far, so good. We love our beds. But more importantly, we have discovered what sleeping on multiple layers of Talalay Latex does for your body and your sleep. This is the most exciting thing that has ever done for this technology. On top of being amazingly supportive and durable, Talalay Latex provides a lifting effect, rather than a sinking effect, that helps muscles relax while you sleep. We know that when your muscles relax, your mind will relax and you will likely fall asleep faster, stay asleep longer and have more restorative sleep.
We agree that spinal alignment is important, but we think selling mattresses based on muscle relaxation in addition to support is the secret to selling better beds at retail. And we know layers of Talalay Latex is more conducive to doing that than any other mattress material. Put simply, we are jazzed to finally talk about what Latex does for your body and your sleep.
Climate Control Technology
How many of you consider yourself warm sleepers? How many, cool sleepers? The surveys say the populations is near 50%-50%. How many of you warm sleepers are married to cool sleepers?
We think temperature regulation while you sleep is an important issue. And will only get bigger as the number of people sleeping on memory foam increases.
We believe a mattress should cool you slightly if you sleep warm, and warm you slightly if you sleep cool. Our new design uses climate control technology in the Talalay Latex. More importantly, our design uses climate control technology in the yarns of the fabric on top of the mattress as well.
If you are thinking, Latex is inherently temperature neutral, why are you doing this? That is a good question. The answer is because of FR regulation. Latex is fundamentally temperature neutral for a couple reasons. But with today’s FR regulation, a design using phase changing materials on top of the mattress in addition to inside the mattress, is the way to optimize a cooling or warming benefit for the sleeper.
Have a great weekend!