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Estimated reading time: 5 minutes
Ever dream of a life with fewer alarms, slower mornings, and a bed so comfy you never want to leave it? Same here. And no one embodies that vibe better than Arnold, our new, nap-loving mascot here at STL Beds. Learn how to sleep like a sloth.
Arnold is a sloth (yes, an actual sloth… okay, a plush one), and he’s officially joined the team to remind us all of something we tend to forget: quality sleep is essential. But don’t let his laid-back demeanor fool you. Arnold’s got a story to tell, and trust us, it’s a good one.
Before he became our resident nap expert, Arnold lived high up in the rainforest canopy, where the branches swayed gently and naps were a way of life. As a sloth, Arnold took his sleep seriously, clocking up to 15 hours a day, minimum. But even for a professional napper, something always felt… off.
Sure, the jungle had charm, lush leaves, a breeze here and there, but hanging upside down all day really does a number on your back. And don’t get him started on the humidity. “Comfortable” just wasn’t part of the equation.
So, Arnold did something most sloths never do: he picked up the pace and left the jungle in search of better sleep.
His journey wasn’t exactly fast, but it was thorough. Arnold tried napping in the swamps of Florida, the warm air and natural stillness reminding him of home. But just as he dozed off on a mossy log, he woke up nose-to-nose with a curious alligator. Talk about a rude awakening.
Next, he spent a rainy weekend in Chicago, curled up in a hotel duvet, only to be jolted awake by early-morning traffic and city sirens. He even gave Lake of the Ozarks a shot. Dockside naps seemed promising until the constant boat waves turned his dreams into seasickness.
Just when he was about to give up hope, Arnold heard about a place in Arnold, Missouri (coincidence? fate?) that promised “better sleep, built to last.” He couldn’t believe his little sloth ears and had to check this place out for himself.
He wandered into STL Beds and met Doug, the owner and local sleep guru, along with Michael, a trusted sleep specialist. Together, they welcomed Arnold in, showed him around the showroom, and walked him through every layer of comfort, support, and durability.
He found a mattress he liked, stretched out, sank in, and within minutes… snored.
Arnold quickly acclimated to life in the showroom. He, Doug, and Michael became fast friends, bonding over a shared appreciation for quality sleep and an occasional midday nap. Arnold learned the ins and outs of every mattress model—memory foam, latex, hybrid, you name it. He even started developing an eye for matching people with their perfect fit.
While Arnold is undoubtedly a champion of naps (and an expert at taking them), he’s not here just to lounge around. He’s on a mission. One that aligns perfectly with the heart of STL Beds.
Arnold believes that sleep shouldn’t be rushed, compromised, or treated like an afterthought. He wants to encourage everyone to slow down, take their time, and really explore what comfort means to them. Whether it’s testing out different firmness levels, asking questions about materials, or simply taking a moment to rest, Arnold’s there to say: “Go ahead, there’s no hurry!”
He’s also a big advocate for better sleep habits because comfort is only part of the equation. From sticking to a wind-down routine to choosing the right mattress for your needs, Arnold is all about making rest a priority.
And maybe most importantly, he’s here to remind people that rest is powerful. In a world that praises busyness and constant motion, Arnold (and STL Beds) stand for something different: the idea that slowing down leads to better days, clearer minds, and healthier bodies.
Arnold may have found his perfect nap spot, but his journey at STL Beds is far from over. Arnold’s adventures are just beginning, and you’re invited along for the ride. From store events to exclusive sneak peeks, we’ll be sharing it all with our insiders.
Want in on the fun? Check back for special offers, store news, and most importantly… sloth updates!
Q: Who is Arnold?
A: Arnold is the new plush sloth mascot of STL Beds, representing the idea that quality sleep is essential and that one should take their time finding the right mattress.
Q: Why a sloth?
A: Because sloths nap a lot (the article says up to 15 hours a day) and the sloth metaphor aligns with “slow down, restful sleep, comfort over hurry.”
Q: What’s Arnold’s mission?
A: To encourage humans to prioritise comfort, mattress fit, sleep habits—not just ‘buy cheap and go.’
Q: Does the article promote specific mattress models or materials?
A: It mentions mattress types loosely (memory foam, latex, hybrid) but the focus is more on brand/message than a detailed model-comparison.
Q: Where is the store?
A: 1360 Jeffco Boulevard, Arnold, MO 63010 (with phone 636-296-8540).
You can also contact us by filling out the form below. Make sure to fill in as many fields as possible so we can respond to you with the most accurate information!
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