Our mission statement, “We Deliver Dreams”, was created around the idea of ensuring a high-quality customer experience from the moment you step foot in our store, to the moment your head hits the pillow. It’s our mission to provide you with the best night’s sleep possible by recommending sleep solutions to fit your unique needs.
Dave Belleville always dreamed of owning his own family business. After a short stint of working in the bedding industry, he decided to make that dream a reality. Dave, along with his former business partner Kerry Recker, teamed up and decided to open a bedding store of their own. STL Beds Inc. first opened as The Water Works Waterbeds in February of 1986.
Having worked in retail his entire life, Dave wanted his new company to be different from all the rest. He believed that most mattress stores promoted messages that came across as cold and impersonal. They all seemed to revolve around loud, obnoxious marketing that was all about prices, multiple locations, and huge stores with unbelievable savings!
These stores lacked important components such as durability, unique comfort offerings, and above all, a better night’s sleep.
These shortcomings Dave felt could be overcome with an old-school shopping experience that combined unmatched quality with good old-fashioned personal values. Dave set a bar for higher customer education, cutting-edge sleep technologies, and unmatched customer service (before and after the sale). All of this combined helped him to achieve his goals and are the values that STL Beds is still built around today.
STL Beds had the unique opportunity to be featured on KMOX radio’s podcast, “The Business of Family Business”. This podcast shines a spotlight on a variety of different family-owned businesses in the St. Louis area.
In the interview, owners (and father and son) Dave and Doug, were asked about the company’s history, key trends in mattress buying, and what it’s like to work with a family member. Check out the full interview as heard on KMOX Radio January 25, 2020
Soon after opening the business in 1986, my dad (Dave Belleville) brought me on board. I was hired part-time in the company’s beginnings and did the stuff that you would expect the owner’s son to do. My dad had a retail sales and management background which I quickly picked up on. His sleep expertise wasn’t the only thing that rubbed off on me, I grew to share his passion for sleep and helping others. Soon, his lifelong dream of owning a mattress store became my dream as well which I’m happy to say is now my reality.
With 37 years and counting in the specialty mattress & furniture industry, I’m always looking for opportunities to put my expertise to the test. When I’m not going on and on about how to prevent mattress sag, benefits of choosing a waterbed, building your own bed frame, etc., I enjoy outdoor activities such as kayaking, hiking, and Jeeping. I also love spending time with my wife Kathy, my dog Callie, and all my friends and family.
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Every purchase made online is encrypted with a high level of security you’ve come to expect. Your private information is never shared nor sold, so you can buy with confidence. You can also visit our store if you are in the St. Louis area.
Our return policy covers most of our products. If you experience a problem with the shipping or quality of an item you’ve purchased from us, just give us a call and we’d be glad to resolve the issue.
We get your purchase to you as soon as possible. We offer several shipping options to meet everyone’s expectations. If we have your product in stock, it may even ship the same day you order it!