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Yesterday our trade magazine for the furniture and mattress industry announced the acquisition of Pure Latex Bliss by Latex International. While Neither Pure Latex Bliss or Latex International openly admitted any kind of ownership by the other to us, it seemed there was a strong working relationship between the two companies.
At Las Vegas World Markets of the past Latex International was know to refer customers looking for Talalay Mattresses over to Pure Latex Bliss just across the hall. We had also noticed that caller ID from Pure Bliss was showing up as Latex International and when attending the 2011 August Las Vegas World Market the two companies had swapped show spaces. Whatever was going on wasn’t being shared with this dealer. It has always seemed like there was some kind of relationship between the two companies since the Pure Latex Bliss beginning but never appeared to do no harm to the company. As a matter of fact, product development happened at a rocket’s pace and quality never seemed to suffer. Their focus has always been on building a better product for the consumer at a reasonable price. This morning STL Beds received the following email from President and CEO Dave Fisher which suggests this deal has indeed gone through: